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Who We Are

Precision Golf was established in 2004 by James Davey & Simon Cooper with the aim of helping golfers gain better enjoyment of the game and playing better golf. The range of services now offered at Precision Golf extends far beyond club-fitting and club-building to European Tour Coach led instruction, a Biomechanics and Chiropractic clinic, and Personal Training all encompassed within one facility.

At Precision Golf, our independent experience in every aspect of the game combines to deliver a unique service geared exclusively to providing golfers with the most appropriate direction and solution for their game.

james davey & simon cooper

Mission Statement

Our aim is to enable our customers to achieve outstanding success in their game of golf through a blend of unique experts and the latest technological breakthroughs. We are committed to offering an unparalleled service that will improve the flow of equipment and physical fundamentals and subsequently lead to a lower handicap.

The exceptional talent, expertise and enthusiasm of our employees is key to Precision Golf's success and values.

mission statement


Our Surrey based studio is located in a 7,000 ft² state-of-the-art facility within easy reach of the M3 and A3 intersections of the M25.

On our ground floor you will find three indoor fitting bays housing the acclaimed TrackMan 4 launch monitor, a custom-designed workshop equipped with the latest cutting-edge, club building technology designed and engineered by Cool Clubs, Scottsdale, AZ. Europe’s most comprehensive array of interchangeable head/shaft systems which have transformed the speed and efficiency of the fitting process. In addition, we have the latest mechanical and digital machines for surveying both static and dynamic assessment of golf clubs and components, which includes the revolutionary shaft 'PUREing' technology patented by SST PURE for whom Precision Golf is one of the very few European licensees.

Our 1st floor is home to a putting suite for instruction with TrackMan 4 and CAPTO Precision Putting technology. This area is also used for dedicated putter fittings with the same head/shaft interchangeability allowing us to offer the most versatile and comprehensive putter fitting experience around. Two more 5 meter wide bays are home to the latest TrackMan Simulator for 4D Motion Swing Instruction, customer equipment collections and recreational Trackman simulator use. On the other side of our 1st floor, a musculoskeletal clinic offers biomechanical assessments and rehabilitation programs, and a fully equipment gym for individual Personal Training.

james davey

James Davey - Director & Clubmaker

James has been a member of the Professional Clubmakers Society since 2003, with a background in Design & Technology that dates back to his school and university days.

Clubmaking was clearly James' destiny, with his early passion for the game inspired by his great grandfather, a professional golfer and contemporary of the legendary J.H.Taylor, a five-time Open champion.

"The constant advancements in golf club design - and especially shaft technology - present fascinating new challenges for cutting-edge clubmaking," says James. "I thrive ondeveloping innovative and efficient techniques both to pioneer and incorporate the latest thinking, and always strive to make each of our clients' golf equipment not only technically precise in terms of specification, but also as individually personal as their signature."

"Seeing the satisfaction on their faces when they collect their new bespoke equipment reminds me of the day I built my own very first set of clubs for myself," he adds.

simon cooper

Simon Cooper - Director & Club Fitter

A former junior champion at Stoke Poges and West Hill GC, Simon played to a handicap of +1 in such established amateur events as the Brabazon Trophy, English Amateur, Berkshire Trophy, Tillman Trophy, and the Royal St George's Grand Challenge Cup.

As a professional he played on the EuroPro Tour and Challenge Tour in 2004, while also progressing to Final Open Qualifying in 2003 and 2006. Simon has a Distinction in Golf Management from Merrist Wood College and gained valuable early experience organising corporate golf days for prestigious clients, including Jaguar, Bentley and Mercedes-Benz on behalf of a leading Event Management company.

"Bespoke club fitting is all about being sympathetic to the player and ensuring their golf clubs complement both their swing and their approach to the game," says Simon. "It involves far more than just looking at clubhead speed and handicap and prescribing a Stiff or a Regular shaft."

"The challenge for the fitter is to assess each individual's swing profile and shot patterns in the context of their physical requirements and personal preferences and, with a detailed knowledge of club design and technology, to succinctly advise on the ideal clubs to suit both their performance potential and aesthetics," he explains.

"From my experience of fitting clients, and also playing with my amateur and professional contemporaries, I have developed an appreciation of the different ways the game can be played. It has taught me that it is inappropriate just to tell someone what equipment to use, given how the ideal solution is ultimately a complex equation involving careful interpretation of objective data and highly subjective individual preferences. Indeed, I always stress that a truly fitted set of clubs requires considerable amount of input from the golfer themselves. This, in time, helps clients better understand their own game, allowing them to build on their strengths and minimise their weaknesses"

"It is a fascinating challenge to find a truly personalised solution for every client."

patrick smith

Patrick Smith – Aftersales Manager

With a background in Retail, Distribution and Exhibitions Patrick has joined PG at an exciting time with a passion for delivering customer services and strengthening customer relationships. In his spare time Patrick is a Flight Lieutenant in the Royal Air Force Air Cadets, Commanding 11f Brooklands Sqn and has accompanied members of the royal family at public affairs including HRH Prince Edward and HRH Duchess of Cambridge. Patrick is a beginner at golf but with solid swing fundamentals he’ll be undergoing regular instruction at PG and we feel he’ll be able to break 90 within 2 years!

mark woodward

Mark Woodward - Club Fitter

Mark Woodward brings over 25 years of experience in the golf industry with expertise in the fields of club building, fitting as well golf retail management. Having previously worked at Callaway Golf as one of their main repair technicians, Mark has handled a huge variety of work from across the whole of Europe.

Mark has also held a Category 1 handicap for over 30 years, with the majority of that time as a squad member for the Surrey ‘A’ Team. Along the way he has held two course records, won eight club championships and been a county medal winner. Mark has an unrivalled passion for the game and relishes the challenge of helping others to improve their game and achieve their golfing goals.

mark woodward

Mike Clark – Club Fitter

Mike is an extremely experienced PGA professional with over 25 years within the industry. Having competed at national amateur level as both junior & senior level he went to play a number of years on the PGA’s South Region circuit and a number of developmental tours in the UK after joining the paid ranks. He also has a wealth of coaching experience and has coached all levels of player, from complete beginners to assisting players at European Tour level. He was also part of the Sussex County coaching team for a number of seasons as their lead U14’s coach.

Golf equipment, technology and repairs have always been a passion of Mike’s. Trained by a Master club-maker during his PGA training, Mike has always been keen to introduce detailed club fitting into his coaching as a way of helping his clients to get the most out of their game. This passion led him to move into this area of the industry full time including 9 years working for Callaway Golf in their European Performance Centre as their Senior Fitting Technician. During this time he has fitted a myriad of golfers from the beginner to Challenge & European Tour players and numerous celebrities and even one ‘Crown Prince’. He also accumulated a wealth of technical knowledge on both the Callaway & Odyssey brands while there having had wonderful access to the company’s prolific R&D department and other industry leaders linked to the brands.

dave hawkins

Nick Scrutton - Club Fitter

Nick has over 15 years' experience working within the golf industry. He has been part of the inner workings of prestigious establishments such as Queenwood GC, Wentworth GC. Nick turned professional in 2014 off a handicap of +2 having enjoyed good success in the amateur ranks, notching up 4 professional wins across the UK & Ireland satellite tours. Nick briefly left PG but has now returned to pursue both his love of independent custom club fitting, and personal training as a TPi Level 2 Fitness Coach.

nick sc

David Hawkins - Front of House

David has known James and Simon long before the formation of Precision Golf in 2005. Standing over 6ft 4ins tall David knows the importance of correctly fitted and built equipment and currently holds a single figure handicap at Walton Heath GC. Having worked in finance for 30 years in the City, David decided to hang up his banking boots and keep himself busy in an industry he is so passionate about. We’re honoured that David has joined the team, no one knows the company as well as he does, having been a tremendous ambassador since we opened our doors for the first time.

dan owen

Mike Probert - Club Fitter

Mike is an extremely experienced professional and brings with him over 30 years experience that encompasses competing in regional and developmental tours, to specialising in advising on the performance of products.

Mike’s has always been very keen about equipment technology and fitting. Over the last 25 years he has worked alongside industry leading designers and engineers and advised some of the highest level golfers on the European, Senior and the LET Tour. Mike has also represented Ping and Honma gaining a wealth of knowledge and experience in product materials, performance benefits and equipment technology.

“My passion is helping and advising golfers to achieve their goals, potential and maximum enjoyment.”

nuno oliviera

Nuno Oliviera - Clubmaker

Nuno joins the team in the PG Workshop bringing with him over 10 years experience in the custom club-building world.

Having built tens of thousands of clubs over the years and overseeing quality control at Callaway Golf Europe Nuno is no stranger to ensuring perfection. So much so Joe Miller, the current World Long Drive Champion, insisted that his 50" long drivers were built by Nuno.

stuart robinson

Stuart Robinson BSc, MChiro, DC - Chiropractitioner & Biomechanics Specialist

Stuart qualified as a chiropractor at the Anglo-European College of Chiropractic in the United Kingdom. He is also a graduate of the University of St Andrews where he studied Human Biology.

Stuart is a very keen golfer and was awarded a golf bursary by The Royal and Ancient Golf Club of St Andrews whilst he studied at St Andrews. He also enjoys cycling and has run two marathons, the second of which allowed him to raise funds for Myeloma UK. When he gets the opportunity he also loves to ski.

As well as using joint manipulation / mobilization Stuart utilises dry needling (Western acupuncture) and tailored exercise programmes to help rehabilitate patients with muscle and joint problems.

stuart cartwright

Stuart Cartwright - PGA Professional & European Tour Coach

Stuart has been in golf since 1993 having started to learn his trade at World of Golf in New Malden. In the late 90s he became a full-time tournament professional playing on both the Challenge Tour and PGA Tour of Australasia. His experience in Australia allowed him to work with the Paul Chek Institute to develop his passion for the anatomical aspects of golf such as strength and condition and performance programmes.

Stuart has worked with a number of European Tour players including Steve Webster, as well as European Seniors Tour Professional, Mark Davis. Stuart is currently Nick Dougherty’s full time coach and caddie.

kate davey

Kate Davey - Personal Trainer

Kate is a TPI Fitness Level 2 Certified and Level 3 Advanced Personal Trainer. Kate offers golfers TPI screening and 1-2-1 Personal Training in our fully equipped gym, tailoring programs to your exact needs.

But be warned Kate is no stranger when it comes to achieving ultimate goals having completed Ironman Lanzarote, the toughest of it’s kind, finishing in the Top 100 Ladies. Kate has also as competed in numerous Triathlons and 'Tough Guy' events, finally winning the Tough Guy Triathlon in 2012, and has also coached teams and individuals to County Division 1 level.

dan owen

Dan Owen – PG Blog Editor

As an avid golfer since the age of eleven Dan lives and breathes all things golf. With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf’s oldest brand, John Letters. Dan has recently taken over as Editor at Golf Retailing, European golfs number one trade publication but MOST importantly will be regularly contributing as Editor of the monthly PG Blog.

dan owen

Sharon Moir – Accounts

Sharon has known James and Simon since they first opened the PG doors back in 2005. Having helped run several SMEs Sharon know what it takes to run a business from behind the scenes and puts as much effort into the PG accounts as customers bear witness to during studio fittings. The unsung hero of the PG Team!

jennifer daly

Jennifer Daly - Production Assistant

Jennifer had an unconventional childhood, visiting her father who was living and working in Los Angeles as an Executive Film Producer, frequently visiting film sets and studios.

Wishing to follow in her fathers footsteps, Jen first began her career in London, working on various TV commercials and music videos as a 'runner', working her way up to Production Assistant.

After 10 years, Jen had an opportunity to further her career working in Los Angeles on Independent Film Productions as a Production Assistant / Production Supervisor for 8 years.

Missing the UK, Jen returned home and worked as an Administrator for a well-known corporate Pharmaceutical company. where she was promoted to Facilities Services Manager, managing their Reception, Events, Audio Visual and Conference Service and Ground teams.

After seven enjoyable years and working throughout the Covid pandemic, Jen decided to pursue a new challenge, leaving the corporate world behind. After joining a local recruitment agency, was given the opportunity to interview as a Production Assistant for Precision Golf Limited. The journey has only just begun, the rest is history!

Our status as truly independent club fitters and builders allows us access to the complete range of golf club components on the market, including all the major clubhead, shaft and grip manufacturers. In addition, we have established relationships with a select group of respected operators in many areas of the golf industry. These include:

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Cool Clubs Llc

Cool Clubs are the largest independent club fitting organisation in the world with 16 sites in six countries with more sites in more countries planned. Like Precision Golf, Cool Clubs are not affiliated with any club manufacturer which means they fit clients with the equipment that performs best for them. All the equipment they fit is tested in-house using Cool Clubs developed software and testing equipment. Since they do not rely on each manufacturer's internal testing they know exactly how each club component performs against all other manufacturers. Precision Golf is proud with have formed an alliance with Cool Clubs in 2015 and now uses the very same software, technology and equipment for all fitting and building.

Visit or email the team on

partner logo

Intelligent Golf Performance

Intelligent Golf Performance combines European Tour Led Coaching with Biomechanics programs by qualified professionals who work closely together in improving your game. This unique synergy of disciplines ensures more efficient game development producing more faster more effective results.

Visit, or email the team on


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