Personnel

The Precision Golf team is headed by club fitter, Simon Cooper, and professional clubmaker, James Davey, along with club fitter Jack Symons, and Marketing Manager Aston Ward

 

James Davey - Director & Clubmaker

James has been a member of the Professional Clubmakers Society since 2003, with a background in Design & Technology that dates back to his school and university days.

Clubmaking was clearly James' destiny, with his early passion for the game inspired by his great grandfather, a professional golfer and contemporary of the legendary J.H.Taylor, a five-time Open champion.

"The constant advancements in golf club design - and especially shaft technology - present fascinating new challenges for cutting-edge clubmaking," says James. "I thrive on developing innovative and efficient techniques both to pioneer and incorporate the latest thinking, and always strive to make each of our clients' golf equipment not only technically precise in terms of specification, but also as individually personal as their signature."

"Seeing the satisfaction on their faces when they collect their new bespoke equipment reminds me of the day I built my own very first set of clubs for myself," he adds.

 

Simon Cooper - Director & Club Fitter

A former junior champion at Stoke Poges and West Hill GC, Simon played to a handicap of +1 in such established amateur events as the Brabazon Trophy, English Amateur, Berkshire Trophy, Tillman Trophy, and the Royal St George's Grand Challenge Cup.

As a professional he played on the EuroPro Tour and Challenge Tour in 2004, while also progressing to Final Open Qualifying in 2003 and 2006.

Simon has a Distinction in Golf Management from Merrist Wood College and gained valuable early experience organising corporate golf days for prestigious clients, including Jaguar, Bentley and Mercedes-Benz on behalf of a leading Event Management company.

"Bespoke club fitting is all about being sympathetic to the player and ensuring their golf clubs complement both their swing and their approach to the game," says Simon. "It involves far more than just looking at clubhead speed and handicap and prescribing a Stiff or a Regular shaft.

The challenge for the fitter is to assess each individual's swing profile and shot patterns in the context of their physical requirements and personal preferences; and, with a detailed knowledge of club design and technology, succinctly advise on the ideal clubs to suit both their performance potential and aesthetics," he explains.

"From my experience of fitting clients, and also playing with my amateur and professional contemporaries, I have developed an appreciation of the different ways the game can be played. It has taught me that it is inappropriate just to tell someone what equipment to use, given how the ideal solution is ultimately a complex equation involving careful interpretation of objective data and highly subjective individual preferences. [Indeed, I always stress that a truly 'fitted set of clubs requires considerable amount of input from the golfer themselves. This, in time, helps clients better understand their own game, allowing them to build on their strengths and minimise their weaknesses.]

It is a fascinating challenge to find a truly personalised solution for every client."

 

Jack Symons - Club Fitter