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Personnel

The Precision Golf team is headed by club fitter, Simon Cooper, and professional clubmaker, James Davey, along with club fitter Jack Symons, and Marketing Manager James Eades, and the expertise of our Chairman PY Gerbeau.

 

James Davey - Director & Clubmaker

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James has been a member of the Professional Clubmakers Society since 2003, with a background in Design & Technology that dates back to his school and university days.

Clubmaking was clearly James' destiny, with his early passion for the game inspired by his great grandfather, a professional golfer and contemporary of the legendary J.H.Taylor, a five-time Open champion.

"The constant advancements in golf club design - and especially shaft technology - present fascinating new challenges for cutting-edge clubmaking," says James. "I thrive ondeveloping innovative and efficient techniques both to pioneer and incorporate the latest thinking, and always strive to make each of our clients' golf equipment not only technically precise in terms of specification, but also as individually personal as their signature."

"Seeing the satisfaction on their faces when they collect their new bespoke equipment reminds me of the day I built my own very first set of clubs for myself," he adds.

Simon Cooper - Director & Club Fitter

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A former junior champion at Stoke Poges and West Hill GC, Simon played to a handicap of +1 in such established amateur events as the Brabazon Trophy, English Amateur, Berkshire Trophy, Tillman Trophy, and the Royal St George's Grand Challenge Cup.

As a professional he played on the EuroPro Tour and Challenge Tour in 2004, while also progressing to Final Open Qualifying in 2003 and 2006.

Simon has a Distinction in Golf Management from Merrist Wood College and gained valuable early experience organising corporate golf days for prestigious clients, including Jaguar, Bentley and Mercedes-Benz on behalf of a leading Event Management company.

"Bespoke club fitting is all about being sympathetic to the player and ensuring their golf clubs complement both their swing and their approach to the game," says Simon. "It involves far more than just looking at clubhead speed and handicap and prescribing a Stiff or a Regular shaft.

"The challenge for the fitter is to assess each individual's swing profile and shot patterns in the context of their physical requirements and personal preferences; and, with a detailed knowledge of club design and technology, succinctly advise on the ideal clubs to suit both their performance potential and aesthetics," he explains.

"From my experience of fitting clients, and also playing with my amateur and professional contemporaries, I have developed an appreciation of the different ways the game can be played. It has taught me that it is inappropriate just to tell someone what equipment to use, given how the ideal solution is ultimately a complex equation involving careful interpretation of objective data and highly subjective individual preferences. [Indeed, I always stress that a truly 'fitted set of clubs requires considerable amount of input from the golfer themselves. This, in time, helps clients better understand their own game, allowing them to build on their strengths and minimise their weaknesses.]

"It is a fascinating challenge to find a truly personalised solution for every client." 

Jack Symons - Club Fitter

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Jack is young, fun, and a very customer centric professional who perfectly fits in with our values and spirit. He achieved an excellent career as a young amateur golfer and is now a qualified PGA Professional.

Following his passion for golf, Jack studied and obtained a Higher National Diploma in Golf Management at Merrist Wood College in Surrey. He then was granted a prestigious golf scholarship
at the John & Wales University in Miami, USA, where he studied and was awarded a degree in Sports Entertainment Management, completed by a degree in Hospitality Management. 

 

James Eades - Marketing Manager

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Despite taking up golf at the relatively late age of 15, James reduced his handicap to 2 by the time he was 18 and was accepted upon the unique and prestigious Applied Golf Management Studies course, graduating from The University of Birmingham as a qualified PGA Professional.

Between years at University, James worked abroad during the summers at prestigious resorts, firstly at Muscat Hills in the Sultanate of Oman, and then at Pravets Golf Club in Bulgaria. During this time, James was involved in all aspects of working at a golf facility, from running a golf academy, leading teams of employees and employing various methods to market golf to a wide and relatively untouched audience.

With a passion for technology since he can remember, James is advancing Precision Golf's progress in the modern digital world, continuing to build PG's growing reputation as the most innovative and exciting facility in the industry.

"I've always been fascinated by a player's relationship with his/her clubs, but to see the care and detail that goes into equipment at PG is really quite something" says James. "To give such a high-degree of focus in ensuring every club optimises a client's game really makes PG stand out above what I have seen before, and shows why we are the go-to location for un-biased, high-quality and individual fitting, building and advice".

PY Gerbeau - Chairman

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PY's career to date has included being a member of the French Olympic Ice Hockey Team, Vice President of Park Operations at Disneyland Paris, Chief Executive of the Dome and today, he runs the largest Leisure property group in the UK...and he's a scratch golfer too!

Passionate about golf, PY has been the Non-Executive Chairman of Precision Golf since 2008.  PY is also Chairman of JLA, the market-leading corporate entertainment company, and is Non-Executive Chairman of PSP, a sports management business venture.


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